Companies marketing useless health products to women using feminist wellbeing messages

Researchers find promotions encouraging women to take charge of their health could lead to overdiagnosis and unnecessary treatment Get our morning and afternoon news emails, free app or daily news podcast Corporations are co-opting feminist messages around women's wellbeing to promote useless health tests and treatments, an analysis by Australian researchers has found. Published in the British Medical Journal on Thursday, the paper describes how these marketing messages echo those historically u...